Toyota is considering setting up a separate brand for Prius, and may broaden the Prius lineup with bigger and smaller Prius models, the head of Toyota’s American sales arm said today.
The idea is the brainchild of James E. Lentz III, who is president of Toyota Motor Sales U.S.A., who first talked about a possible Prius [...]
Archive for October 11th, 2008
Toyota considering seperate Prius brand
October 11th, 2008