- click picture for HQ image of the Lexus GS 460 -

PRESS RELEASE
Lexus Brings New Project Cars and Energy to the 2008 SEMA Show

Lexus is taking its performance message to the Specialty Equipment Market Association (SEMA) Show for its second official appearance this fall with a bevy of new project cars and multiple ways to sample its IS F high-performance sedan and F-Sport products. Headlining the project cars will be a fresh take on the Lexus GS 460 by Five Axis.

The introduction of the IS F last year was our first opportunity to stimulate major interest from the performance community,” said Brian Bolain, Lexus national engagement marketing manager. “We followed up with the F-Sport line of performance accessories for the IS 250/350 and judging by the market’s overall response, there was clearly some pent-up demand.”

Riding a wave of momentum from its Project IS F car introduced at SEMA last year, Five Axis has turned its attention to the Lexus GS 460. Project GS will debut inside the Lexus SEMA booth on Tuesday, November 4 and designer Troy Sumitomo will be on hand to talk about his latest creation.

Project IS F also returns to SEMA with a newly (and heavily) modified V8 engine filling its engine bay. Now bored and stroked to 5.75 liters, the car was a major hit at SEMA last year and has been bulking up on horsepower and torque ever since.