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Aston Martin and Mercedes’ “€300m deal”

Both Aston Martin and Mercedes are only about 18 months removed from their respective divorces from Ford and Chrysler. Now the two luxury automakers are looking to settle a partnership with one another.

Aston Martin has terrific brand value, but the independent British marquee can’t touch Daimler’s vast cash and engineering might. For that reason, Aston is reportedly interested in Mercedes for its engineering prowess. The next generation S-Class will feature a choice of mild, full, and plug-in hybrid variants, as well as smaller petrol engines to increase efficiency. Those powertrain combos will reportedly end up under the bonnet of the 2010 Rapide sedan, as well as the rumored Lagonda lineup.

A €300 million Aston/Daimler collaboration could wind up being yet another bad idea, but there’s also a good chance this Euro luxury hook-up could result in some good-looking offspring. We may find out sooner than later, too, as the first Lagonda concept is rumored to be unveiled next year, and under that beautiful Aston sheet metal may well be some fine German engineering.

[Adapted from: Autoblog]

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