This is Audi’s new EU commercial for the new Audi Q5. Called “Unbox the Box”, the advertisement features an animated man who shapes a cardbox into the new SUV. 

This is the Dutch version of the advertisement, calling the Q5 the most streamlined SUV, and fitting in environmentally friendly classes of B and C. In the Netherlands, cars are categorized on an A through G scale of cleanliness, with A having the least negative effects on the planet. Dutch purchasers get a tax rebate when purchasing an A or B car.

The new Audi Q5 has a choice between 3 engines: 2.0 liter TFSI petrol, a 2.0 liter TDI, or a 3.0 liter TDI. The petrol engine gets 211 bhp and has a 0-100 km/h time of 7.2 seconds. The diesel engines get 170 bhp and 240 bhp respectively. Their 0-100 accelerations are 9.5 seconds and 6.5 seconds.