Lexus has released its first promotional short-film, a new kind of advertising that has served its premium brand competitors such as Audi and BMW well.   

 

It is the Lexus CT 200h an upcoming compact hybrid sedan, in the starring role of this 12 minute and 30 second film called “Dark Ride.”In the high-definition film “the customer” is riding shotgun and directing Tony’s driving moves. The film is now available online at www.lexusdarkride.com where viewers can take advantage of an interactive feature which allows them to place themselves in the passenger seat as “the customer.”