Pontiac is no more after 84 years

1967 Pontiac GTO

New York Times reports the GM brand that invented the muscle car is now officially gone as the automaker’s agreement with Pontiac dealers came to an end on October 31st.

But the end of Pontiac already began last year when GM decided it would end production on all its models. Over the last decade the production models were not considered desirable cars by consumers.

Nevertheless, that was not always the case. Back in the 1960s, in its heyday, Pontiac was the number three brand in the United States, behind fellow GM brand Chevy and Ford vehicles. Frederick Perrine, a dealer in Cranbury, N.J., whose family sold Pontiacs since the brand’s founding, said: “When the muscle-car era was in its heyday, Pontiac was king.”

Pontiac took its name from the town in Michigan where it started and was a brand GM created back in 1926. Sales peaked in 1973 at 920,000 units. And now after 84 years and some 40 million in sales, the brand is dead.

[ Source: New York Times ]

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