Lexus has released its first promotional short-film, a new kind of advertising that has served its premium brand competitors such as Audi and BMW well.
It is the Lexus CT 200h an upcoming compact hybrid sedan, in the starring role of this 12 minute and 30 second film called “Dark Ride.”In the high-definition film “the customer” is riding shotgun and directing Tony’s driving moves. The film is now available online at www.lexusdarkride.com where viewers can take advantage of an interactive feature which allows them to place themselves in the passenger seat as “the customer.”
The Lexus CT 200h goes on sale in the U.S. market early next year (2011).
We have found a nice first drive report of the 2010 Lexus RX on Autoblog. Don’t miss it.
The 2010 Lexus RX brings more of the same, beginning with a reworked exterior that adopts the L-finesse design theme and grows in several dimensions. The rolling jellybean aesthetic of the outgoing model is ditched in favor of sharp creases and broad shoulders that give the RX a more hunkered-down appearance while still remaining innocuous.
The standard RX350 in front-wheel-drive spec packs on almost 500 pounds over its predecessor, while the AWD version deals with an additional 400 pounds of mass. The RX450h doesn’t fair much better, with the FWD version motivating an additional 460 pounds and the AWD model carrying an extra 445 pounds. Despite the added weight, and helped in part by revised drivetrains and a coefficient of drag of 0.33, fuel efficiency is up across the range, with the RX350 returning 18/25 city/highway in FWD trim and 18/24 with AWD, while the RX450h FWD gets 28/27 and the AWD variant achieves 28/26.
The grille, headlamps and tail-lamps are far more dynamic, and tie in nicely to the tweaked C-pillar, swage lines and subtle roof-mounted spoiler that completely conceals the rear window wiper and houses the AM/FM antenna. The RX450h features a smattering of blue tinting on the front and rear emblems, headlights, tail-lights and “hybrid” logos to set it apart from its standard sibling. Base models are fitted with halogen headlamps and 18-inch wheels, while HIDs, 19-inch rolling stock and a “sport” package that features revised dampers, stiffer bushings and a recalibrated electronic power steering rack are optional.
We’re great fans on the British Top Gear tv programme, and during the last show Clarkson put the BMW M3 against the Lexus IS-F. It’s quite a nice comparison, so we hope you’ll like it!
In less than two weeks time after the vehicle’s official brochure was leaked a new set of photos that appear to have been shot with a camera phone made their way into the web. On the outside, the Japanese firm has managed to create a pretty uncreative design, you won’t find anything spectacular there. The interior however is another story as it has been completely revised featuring a more contemporary design.
Tech details are thin on the ground, but the Japanese-market brochure makes word of the RX350 and the RX450h meaning that the latter may get a more powerful V6-hybrid drivetrain than the current RX400h. - see more pictures after the break - read more from "2010 Lexus RX SUV Photographed"
A Japanese brochure blunder has caused Lexus to seemingly leak pictures of its new RX, ahead of the car’s launch. We weren’t supposed to see the 4×4 until the November 2008 LA auto show, but we’ve got the photos of the new Lexus RX for you to see.
If these are the genuine pictures, the new RX differs little from older model. As is the trend for 4×4s, the new RX appears to be longer and wider, possibly to accommodate a third row of seats. Also expect a development of Lexus’s advanced front lighting system, the pictures revealing multiple light clusters, within the headlamps.
The new RX’s interior, however, is recognisably different - with a cockpit showing sweeping lines and big information displays.
