Bob Carter remarks:

In 1997, Prius went on sale in Japan as the world’s first mass-produced, gas-electric, hybrid vehicle. In 2000, Prius came to America, where it now has the highest owner loyalty in the industry. It’s also the world’s best-selling hybrid with more than one million sold in 44 countries. Prius has proven that hybrid technology is viable, durable, and one of the best ways to preserve our environment and maximize our natural resources. As a result hybrid technology is now a mainstream option being adopted by automakers and people everywhere.

The features and performance of the new midsize Prius that you’ll see in a few moments are superior to anything we have ever built. And along with building a better car, we will make it available in more places. We plan to sell this new Prius in eighty countries worldwide, nearly twice as many as today. Depending on market conditions, our global sales objective will be about 400,000 units per year by 2010. That will put Prius near the top of our best-selling vehicles around the world along with Camry and Corolla. 

[Source: Toyota]