As a press stunt, BMW decided to sex up their new wind tunnel by inviting the Dutch model Sylvie van der Vaart for a photo shoot. Officially called a “hairdo experiment”, Sylvie started out by wearing “an eighties-style Bordeaux-colored dress,” echoing the 1987 BMW 3 Series Convertible she was sitting in. Later, she changed into “an elegant beige-colored trouser suit” and got behind the wheel of a 2009 3 Series Convertible.

As you would imagine, the differences in aerodynamics between the two cars were quite remarkable. As Van der Vaart said: “What a difference from the older model! I couldn’t feel the wind at all (in the 2009 model) - I even had to check to see if they’d even turned it on.”

[Source: BMW]